India in the western veil

These days ,Indian companies make it a point that they have pics of non-Indians in their advertisements,billboards, posters etc.. One can only speculate their intentions behind this non sense. They may be doin this to attract people, thinking that Indians have always been attracted to fair skin or to foreigners (coz some of them are Africans or American blacks as well), so this will make their ads eye catching. But they often say that that they want to show off some kinda diversity in their employees and clients, that they are serving people from all over the globe , that a substantial percentage of people working in their company are non-Indians. But those guys forget that majority of them are Indians. The Times of India and the Economic Times always ensure that their articles somehow contain a pic of non Indian thing even if that thing has got almost zero relevance to that article. I am not chauvinism or xenophobic, but I am Indian. Globlalisation is indeed the order of the day , but forceful globalisation and blind aping and appeasement is not.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s